In the Jing’an district of Shanghai, the building 10 of Xinyefang hosts the MAGIC PLACE Office-Life Experience Hall, the new exhibition space of the office furniture brand MAGIC PLACE, created in collaboration with designer Cui Shu, a renowned expert in office environment design.
The architect has masterfully translated the company’s philosophy “Social, Interactive, Integrated” into the showroom, crafting a sophisticated and contemporary setting.
Its strong identity, the high level of products’ customization, the extensive product portfolio, and the Made in Italy quality have contributed to the success in the East, elevating it as a top-tier partner.
The Moon chairs immediately capture attention with their bold color combinations, creating a striking palette that blends design and modernity: examples include an olive green structure with gray-beige bearings or a shadow gray structure with aubergine brown bearings, showcasing a creative and sophisticated aesthetic.
Staying within the seats universe, the showroom also features the Cell model, presented in a vibrant tricolor combination—white, blue, and red—to bring a dynamic and versatile touch to the space; the Code and C-Stool stools, which embody both versatility and comfort, thanks to their upholstered seats enhancing both modernity and functionality.
Naturally, the Group’s iconic seating could not be missing: the City Lounge and Cleopas chairs, available in high-back versions with headrests or low versions with coordinated poufs, as well as the Diade Rock chairs, offered in both high and low options.
Despite their varied features, all of these pieces share a refined appeal, making them particularly suited for relax areas.
Moving on to armchairs and sofas, the Arco collection – available in bordeaux fabric or taupe eco-leather – combines comfort and style for waiting and lounge areas; parallely, the Avana modular system, which includes sofas, poufs upholstered in hazelnut or brown, and integrated table modules, allows for highly customizable compositions, while the Abbey collection brings fluid, enveloping shapes that add pops of color to the space.
Moving to Office, the X10 executive desks, available in meeting and desk versions, feature leather or eco-leather inserts and elegant ebony or American walnut finishes, making them the perfect choice for high-end meeting rooms.
To complete the office setting, the Directa executive chairs – with high backs, wood accents, and luxurious leather or premium fabric upholstery – blend elegance with functionality.
Their auto-adjusting synchronized mechanism ensures optimal ergonomic comfort, making them ideal for executive spaces.
